This process involves a review of each individual page, documenting and implementing changes designed to improve search engine rankings. All proposed changes will be presented to the client for approval before implementation.

The optimisation will cover:

• Meta titles

• Meta descriptions

• Keyword research

• File names & alt text

• Keyword integration (which may involve adjusting sentences in the page copy)

• Adding to the copy to provide Google with additional context

• Internal linking

• Incorporating calls-to-action (CTAs)

This includes activities performed outside of the website to improve search visibility and organic traffic.

This includes:

• Building backlinks

• Optimising your Google Business Profile (for local SEO)

Site audit fixes may not be immediately visible to the eye, but are issues that Google can read. A thorough site audit will help identify improvements, such as optimising the site for increasing site speed and improving search engine readability.

Keyword research will be delivered in an Excel spreadsheet that includes your current keyword rankings, competitor rankings, and new keyword opportunities. One tab will feature recommended keywords for each page.

Some metrics included are keyword volume, difficulty, traffic potential, SERP features, keyword intent, and more.

A competitor analysis compares the strengths and weaknesses of direct and indirect competitors' websites with your own. Findings and recommendations will be detailed in a spreadsheet, including an overview of the organic keywords your competitors are targeting.